In the meantime, while the recipes are uploading and we're working on various topics... I decided to start focusing on social media marketing to push the app. We never really felt like the app developer we're working with understood what we wanted to do with the share function which STILL doesn't work!
We want the ability to customize how the predetermined text will show up on twitter for each recipe rather than a canned post that changes the recipe title. And don't ask about Facebook. We're still working on that.
This is a crucial part of the app as we want to interact with all the people that download the app. We can't do that if this isn't working well, and this is probably the most important part of the app thus far. Anybody can develop a cookbook app. What we have going for us is social media and how we interact with the people who buy it. This is crucial for our success and if its not working well then it will fail.
While I don't expect this to be the next Angry Birds, we do believe we can make at the very least, our money back.
On another note... while we were working on this, we set up a facebook fan page to promote the app. We hit about 50 followers within a few weeks. But once we really got aggressive... we set up a facebook ads account, we really took off with followers. At this writing, we were at 409 followers within 14 days of doing the facebook ads.
We found that facebook ads is incredibly powerful in its targeting. You can target women aged 22-24 in so and so zip code that like to cook. Its amazing how specific you can get, with interests, age, gender, and location. And they'll tell you exactly how many people fit all of those criteria. Amazing in how they target... I highly recommend to anybody who wants to target to a unique niche.
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